Australia’sMost Glamorous Designer

Alex Perry”

Many of us have dreams and aspirations and are busy  pursuing our goals and working steadily at them every day. At times we face many different challenges and sometimes these can derail us, or we can continue to push through to success no matter what the cost of what we are seeking to achieve.

This week is the Australian Fashion Week in Sydney and I was very interested to see a quick interview with the “Australia’s Most Glamorous Designer Alex Perry” and was inspired to share some of the points he shared.

In the interview, Alex was asked about his 18 years of being in the Fashion Industry… what was the highlight? “Being on the front page of Vogue”. What was the low light? His response was “ I had 6 years of low lights.” Even though he had articles and pages in Vogue, he still couldn’t pay to have the brakes fixed on his car!!! His wife Mary, a model, supported the dream, believing in the direction they were headed. He honored her support and how fantastic she was. The interviewer asked, “Did you ever contemplate quitting?” He said, “How could I quit?” He was too embarrassed to say that the dream wasn’t working, and then realized he had a team of people around him who together were invincible and they could achieve anything they set out to”.

Alex was correct as the Australian Fashion Week was launched Alex hosted an amazing extravagant event “With more than a thousand guests and a star-studded front row, the designer’s parade was nothing short of show-stopping.” Marie Claire.

This story is a incredible Australian success story  which after years of struggle has achieved success. When we see people like Alex we think they have always been successful  …although  Alex is just like all of us he had a dream to create a niche and now is  successful despite the years of struggle… What an encouragement to keep pursuing your dream……. and yet everyone has a journey that needs to be shared..

So what’s your journey so far  ?  Please share

Make it a terrific day

Alex Perry’s Bio

This is short Alex Perry’s bio He is particularly noted for his designs in womenswear. After graduating from East Sydney Technical College in 1984, Alex worked as a model agent representing Australian models for international modeling agencies. In 1992 Alex opened his first atelier creating gowns, corsets and sheaths. Vogue Australia photographed these gowns that became the Alex Perry trademark signature in his first editorial shoot.

Alex is the middle son of three boys of Greek immigrant parents,  who ran a hamburger, shop in suburban Sydney. His wife Mary is a former fashion model from Greece. Alex’s brother Lee is a voiceover artist who has performed in many television series and movies including the Hollywood film Happy Feet.
Alex relocated his salon in 1994 to Double Bay,  Sydney where he built up his clientele to include high profile celebrities, social identities and personalities. Alex was a designer at the inaugural Mercedes Australian Fashion Week held in May 1995, and has shown collections each year.  Alex’s runway shows have featured models such as Linda Evangelista, Megan Gale, Miranda Kerr, Kate Fischer, Alyssa Sutherland, Nicole Trunfio and Lily Cole.

Alex launched his first “ready to wear” collection in 1998. Alex‘s Couture signatures of the ready-to-wear collection are boned corsetry, hand ruching and sexy, feminine silhouettes. In May 2002, Alex launched his Sydney salon at The Strand Arcade. Alex ‘s debut accessories collection was launched in 2006 and features stilettos, jeweled clutch handbags and bijoux earrings for evening and bridal.
International models Elle Macpherson, Linda Evangelista and Claudia Schiffer have donned his designer ball gowns and red carpet eveningwear. Jennifer Lopez and Nelly Furtado both chose to perform on stage and walked the red carpet in Alex’s  gowns. His designs have also been modelled by Jennifer Hawkins former Miss Australia and Miss Universe and now television presenter on The Great Outdoors and have been worn by Sonia Kruger on the celebrity reality show Dancing With The Stars.