Kaye Flack

Its been a while, however I couldn’t resist putting pen to paper again? A few weeks ago I thought I would start to explore this new Social Media platform called Pinterest to see if I could get my head around how this site works…..
The WOW factor, so many fantastic photos.. amazing photographers, artists, creative and talented people in this world, we human beings have been created to create.
Someone said that Pinterest was Facebook without the whining…
Lets say I’m impressed with what I have seen so far.. However there is always lots to learn about a new social media platform.
So many questions that need answers!
How I can make it work for my portfolio of businesses? What are the guidelines that I need to follow? How can I connect into marketing my business? maybe you’re asking similar questions too.
Where can I go to learn about Pinterest?
“Success always leaves glues”

Look for those who are being successful.

1. People, leaders who have ventured and stepped up, used and learnt.
2. Blogs have been written, videos have been created from people who love to share what they have learned. Also how best to avoid the mistakes and traps they came across. There are so many blogs sharing so many tips and tricks to support people who are just starting out.
3. Webinars and Trainings .. These are a great way to learn, watch and listen to people who have dared to test the site and lead the way. This week I plan to get on a webinar by Doug Firebaugh who is a Social Media and business trainer. He is hosting a 3 hour training with guest Tar’Lese Rideaux. This will be an action packed Webinar sharing so many tips and strategies for our businesses. Why not join me!!
4. Share and Teach , now you have the knowledge and experience share with other people. When you share or teach you operate out of a different paradigm as you are then responsible for the accuracy of the information and then having to communicate it in way people understand. This builds confidence and creditably also it creates ownership of the material within yourself.

So happy pinning !!

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Your Social Media Footprint!

 

Today we continue to explore the things that will bring us undone or make us Social Media master players.

Two factors that can really bring us undone is fear and lack of knowledge, many individuals and small businesses often don’t know where to start for two basic two reasons

1. Don’t understand social media and what it can do for them

2.Fear and have become paralysed and not knowing where to start.. and not having a plan

To address the issue of how can position ourselves as master players in the social media phenomenon, is to understand what is considered “best practice” and how the pitfalls can be avoided and to move past the fear with a confident plan that will bring success..

 

What is Your Social Media Personal Profile?

 

This is more than just your bio….where you set up information to shared about yourself. This information is about you or your company.. Where you were born, where you went to school, College or University, where you have worked your family, children and what businesses you are involved in etc etc… On Facebook you can share your favourite movies, music, games, movie star, television shows !!

When people set up a profile, for many and varied reasons some chose to share lots and others very little. The potential for identity theft and identity misrepresentation is ever present, and for that reason some sensitive information should not be shared. But it’s incongruous that people who are paranoid about information they share online are the same ones who use retail loyalty cards, not realising that the details of every financial transaction they associate with that card is recorded and sold!

However to clearly define your reasons to be online and what you really want to accomplish should be understood clearly from the outset. SO many people don’t really understand the full implications of what their profiles are communicating. However transparency and integrity is very important.

What is YOUR Social Media DIGITAL Footprint?

What does this mean? Social media digital footprint is all about what you leave behind when you interact online. Whenever you comment or post anything online you are leaving and imprint a mark – your digital footprint of where you have been that may never be expunged. What you communicate and how you communicate is out there for the world to see. Every time you vote online, or post a “like”, it leaves a trail. It’s not just a company’s web site that gets indexed by search engines. Every update made on Twitter, Flickr, YouTube, and Facebook Fan pages are indexed immediately after they are posted. This is called REAL exposure!! IT’S your DIGITAL FOOTPRINT–

Google has changed as activity in all social networks not only increases a company’s or individual’s Web presence, it now impacts how Google ranks an individual or a company ,small business in search results. Size really does matter – businesses and individuals with the bigger social media footprint are more likely to be discovered on the Web and its all organic SEO.

Have you or your business considered the impact of your Digital profile and Digital footprint on different sites’?

Have you ever done a Google search on your name or business? You would be surprised by what you can obtain from Google!!

I believe that best practice for Social Media Master Players, involves strategic crafting of your digital Social Media profile and digital Social Media footprint. The content, quality and extent of your digital Social Media profile and Digital Social Media Footprint may have a huge influence on your life, businesses much more extensive than you thought or intended positively and negatively..

Examples abound of people who have lost their employment, their reputation, relationships, and their future because of what they posted online. Also businesses have been crushed by the power of the Social Media however many are enlisting bloggers and Social Media to support products, promotions through innovative ways of marketing and research..

Its interesting this whole question raises interesting possibilities as there is a trend for employers and many recruiter are now accessing social networking sites to research profiles to evaluate whether the individual maybe suitable for a position. It’s called a digital Social Media CV; it can really impact the outcome of employment opportunities.

So what does your social media presence say about you? Your distinct belief system and values will inevitably dictate your social media digital Real Estate. Make it prime real estate! What you build online may outlast you. So make your online legacy one that your grandkids will be proud of.

Are you still coming to terms and struggling with establishing yourself or your business with an online presence ? Its okay because it does become overwhelming.

Perhaps is here the time to mention if you are a business or individual and looking to move forward and have the funds find a Social Media Community or a Social Media Coach to assist establish your online presence, as it will pay dividends in the future with your time and knowledge.

Personally being apart of The Empowered Tribe has been a valuable experience as it has allowed me to grow and develop, given support along the way. As a result of the knowledge and experience learned I am now available to support people through coaching to establish their own social media footprint. A Social Footprint of value! If you are interested to connect for a free one hour coaching session please fill out the details below…

Believing in your success

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Social Media Friend or Foe?

… after discussions over the holiday period with family, friends and businesspeople I find there is still a reluctance to embrace Social Media as an opportunity to be used to connect with people / clients and to market products and services. There seems to be a real lack of understanding of what a powerful asset social media could be if truly comprehended. Maybe it’s because media reports always highlighting the pitfalls and negative experiences to being online. It’s interesting to look at statistics of the growth of online social media.

The phenomenon has moved through significant growth and is now experiencing AN EXPLOSION…even just within Facebook and Twitter networks, not counting the other social media sites. The power and influence of these networks are recognised as billion dollar opportunities, as evidenced by the acquisition of Facebook by Goldman Sachs this past week.

Just look at these statistics of just one network- Facebook. Over 500 million people are regular users worldwide. In Australia, with a population of 22,523,020 ( ABS estimate for 5 Jan2011), Facebook is the most popular social networking site with more than 8.6 million unique visitors per month !! Consider the significance of these statistics:-

• 78 % of Australia’s 9 million Facebook users have chatted, sent or shared photo in the past year

• 74% have shared a link

• 20% of Australians aged 55 or older have used Facebook

• 2.5 million is the number of Australian Twitter users

• People spending more time each day

• LinkedIn (Australia) membership now > 1 million

• 60,000 in people in SYDNEY are using Foursquare

• 2.1 million MySpace unique users in Australia

• Flicker has 10 million plus groups and more than 4 billion photos

What does this massive growth in online users in 2010 mean, and how does it impact us… and why?     Does this Social Media phenomenon ever look like slowing down? While the numerical growth must eventually reach saturation point, the power of social media as a major influence on our culture ……how we see ourselves, how we relate to others, and how we do business…. is still growing. As long as people have a need to be connected, to feel connected: as long as people are looking for a sense of community; as long as people have a message to be communicated or a product to be promoted: it is unlikely that the phenomenal growth will subside.

If we would position ourselves as master players in the social media phenomenon, what are some of the considerations we need to look at, and what could be considered “best practice” and what are the pitfalls that come with such an explosive growth in Social Media… Follow my next post as I explore the things that will bring us undone or make us Social Media master players

Make it a terrific day

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Thank you for taking the time to stop to read my new blog post. I appreciate all my family, friends, my empowered tribe, mastermind group, online  marketers, and people just curious to check out what this blog really is  all about !!!   Please take time to share your thoughts in response.

Over the past few weeks I have been reading Everyone Communicates Few Connect by John C Maxwell. Every page has so many gems to explore. I resonate with the author. John says “If you want to succeed you must learn how to connect with people, and while it may seem like some are born with it, the fact is anyone can learn how to make every communication an opportunity for a powerful connection”.

John explores and shares five principles and five practices to develop the crucial skill of connecting

1. Finding a common ground

2. Keeping your communication simple

3. Capturing people’s interest

4. Inspiring people

5. Staying authentic in all your relationships

 

ONLY ONE THING STANDS BETWEEN YOU AND SUCCESS…..
IT ISNT EXPERIENCE……IT ISNT TALENT

…Its  the ability to connect with others is a major determining factor in reaching your full potential. It’s no secret! Connecting is a skill you can learn and apply in your personal professional and family relationships and you can start now.”

These principles are foundational to our success and when my friend Scott Scales shared a new tool with me a few weeks ago there was major convergence happening because it brought the power of connection to another level .

WOW this is really exciting as this new social media video platform Talk Fusion is being launched globally June 21st 2010. As a friend Glyna Humm stated in her blog post “ It’s  a GAME CHANGER” .   This is all about connecting with people in a way that nothing else can.

Can you imagine a salesman trying to sell TV’s that show only the subtitling and not the picture…ludicrous!  So why would we ever imagine that text emails are the standard for communication?

The possibilities are endless as this innovative technology changes the way in which we connect with our families, friends, clients, business associates and teams, peers.

Our online culture is suffering from email-overwhelm.   However those who take the time to really connect with you in  some unique way, whether face-to-face, phone, mail, cards, email, photos, Skype, social media and video will never be forgotten, even if you lose contact. You will never forget how they made you feel !!

These are the people you share with, laugh with, listen to, support, celebrate together, do business with, and even joint venture with. Bob Burg said it in The Go-Giver, “ All things being equal people will do business with, refer business to , people they know, like and trust”. The power of the connection you have with people opens the door to do business, whether business of the heart, or market-place business.

Take some time to have a look at Talk Fusion. It maybe serendipity  (finding something you weren’t even aware you were looking for) to take your marketing to the next level, or to support you to reconnect with your family or team.

My friend Scott Scales has detailed how you can implement this into your social media marketing strategy.   Also Chris McCargar shared how his 84 year-old dad got excited, as he saw even he could send a video birthday greeting to his grand-daughter.

So no matter who you are, the power of video is a powerful tool to really connect and keep connected with people.

Kaye First Blog Video

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Make it a terrific day

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